"What was clear from beginning was that Akharadet Ekchanok collection left nothing undone.

From mood boards to sketches, we could see his technical capacity translated all the way through to the model and his final presentation. His concept book reflects a strong point of view and a willingness to be vulnerable and express himself. 

We were attracted to his personal story, born in Thailand, raised in Northern Sweden and studying in Milan. This gives his work an international disposition.

His attention to detail is very strong in his exploration of sexy shapes that were flattering to women. He embraced the female qualities and took risks with materials and shape.

He is very focused and it was clear that he was very passionate about his work. Akharadet Ekchanok is very professional and his personality is the embodiment of his brand.  He owns his presentation. Strong, sharp, crisp."

"The concept behind Sandra Lundblad’s & Carolina Baldal’s  line is clearly unique and special.  It is rooted in their personal story and there is both lust and young energy reflected in their work.

They’ve been doing this work for a long time and it is clear that they know how to manifest their vision.  We all found ourselves excited about their future as they live their brand and live their craft.  Their diversity of materials was broad and experimental. They were willing to enter luxury design without apologizing for who they are and where they came from.

Their presentation was adaptable to many different forms of retail - from concept stores to high end retail.

These young women are clearly committed to their craft, beginning in a basement and working their way to a well identified brand.  They are the embodiment of great salespeople, charismatic and funny, ready to take risks, put themselves out there and take a clear stand.  

The product is aggressive and sexy while displaying a high level of craftsmanship. 

They have the foundation for enormous growth.  We believe they have the potential to enter many different price points, point of views and international markets. 

Beyond the brand and the energy surrounding the work, there was a core understanding of design that will push them through the inevitable years of ups and downs that are the world of fashion."